LinkedIn Campaign Management is a Google AdWords marketing which is tied in to an in-built LinkedIn email newsletter. It’s use is mainly to drive targeted traffic from LinkedIn to a specific website. LinkedIn is a social media platform and business networking site where professional contacts make business connections and share ideas.
One of the biggest LinkedIn tips I got recently was to target LinkedIn Ads. LinkedIn ads are placed within LinkedIn’s email newsletter, on the right hand side as you’re joining LinkedIn – so you’re targeted right from the very start. When you’re LinkedIn connected, clicks from LinkedIn ads result in LinkedIn visitors clicking through to your website, which can in turn increase your page views. LinkedIn ads are placed on the right hand side under the section titled’LinkedIn Job Title’ – the section that everyone goes to first, when they login. This is because LinkedIn job titles are linked to their profiles by their job name, and people who have their LinkedIn job description in their LinkedIn profile click on these LinkedIn job titles when LinkedIn clicks on their profile.
LinkedIn Ads are easy to run as well, as you don’t need any special skills to place them. LinkedIn offers a whole range of creative custom landing pages, called ‘edia pages,’ which you can use to promote your LinkedIn ads. These LinkedIn pages let you specify the type of content you want LinkedIn users to see, as well as the layout and look of the LinkedIn ads themselves. You can even have LinkedIn ads running in conjunction with your own content, creating an interactive multimedia experience for your LinkedIn audience. These platforms are great if you want to reach a slightly broader audience – and they work really well for promoting LinkedIn Jobs.
LinkedIn Job pages let you specify a category and specify how LinkedIn users are categorised according to that category, allowing you to target specific groups with similar LinkedIn ads. They’re also excellent if you want to target particular types of LinkedIn jobs, or careers. One example is a fashion designer who works within the accessories field on LinkedIn, and wants other fashionistas to know about the latest trends in their industry. By running linkedin ads designed to interest this group, he’ll be able to attract more interested parties into his LinkedIn website, which will improve his visibility to potential employers.
There are some things to think about when it comes to the strategy you use for LinkedIn ads. In some cases, targeting a narrow audience that has certain attributes you want to appeal to might make more sense than reaching an entirely different group of audiences with similar interests. For instance, if you run LinkedIn ads that only target fashion experts, you won’t necessarily appeal to every woman in the room. While this can be solved by creating separate LinkedIn profiles for various groups, this will make it much more complicated to keep track of LinkedIn audiences in general, and will mean that you might miss out on some valuable LinkedIn audiences. If you’re willing to do this for LinkedIn jobs or professional positions, however, it’s certainly possible to target many LinkedIn audiences and make sure that your LinkedIn ads reach them.
LinkedIn Campaign Management is another excellent option for people who are managing their LinkedIn advertising campaigns on their own. LinkedIn has several in-built modules that let you manage groups, search for keywords, and manage linkedin ads, all of which take care of the creative aspect of LinkedIn advertising. These platforms are also extremely easy to use, so it shouldn’t be too difficult to learn how to get the most out of LinkedIn Platform. Some of these platforms are offered for free, but many LinkedIn businesses charge a small monthly fee in order to have access to all of LinkedIn’ tools. Regardless of whether or not LinkedIn Campaign Management is right for you, taking advantage of the power of LinkedIn platforms is undoubtedly an excellent way to improve your LinkedIn advertising strategies.
LinkedIn Marketing Services is another great option for those who want to manage LinkedIn ads on their own. LinkedIn Marketing Services is the LinkedIn alternative for companies looking to reduce LinkedIn’s workload by providing LinkedIn marketers with the tools they need to effectively manage LinkedIn ads. LinkedIn Marketing Services provides the same content-creation, content-relishing, and link-building capabilities that LinkedIn has always offered businesses of all sizes. It also provides advanced marketing tools such as search engine optimization, pay per click ads, and ad exchanges.
When it comes down to it, LinkedIn can provide you with everything you need to get started running better ads on LinkedIn. LinkedIn is a powerful networking community that millions of people are a part of, so it only makes sense to tap into this resource to increase LinkedIn audiences and improve LinkedIn ads. LinkedIn has long been known as a great way to market to its audience, so it only makes sense that you have LinkedIn ads running on your LinkedIn website. If you’re interested in LinkedIn as a tool for expanding your company or reaching out to new audiences, then LinkedIn Marketing Services may be the ideal solution for you.