Bing AdWords – A Comparison of the Two Services
Bing Ads, You don’t have to be a computer genius to know that Bing is the most powerful search engine available today. That is why companies all over the world are using it to advertise on. AdWords, Google Adsense and other types of pay-per-click systems aren’t foolproof, so you need to use some innovative methods to make sure your ads are displayed where they are wanted – and at a price people will actually click on them!
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Microsoft is trying to do something with Bing that will change the way affiliate marketing is done forever. They are currently beta-testing bing ads for Yahoo! Search, AOL, Yahoo! Video and several other verticals.
Microsoft is looking into ways how to integrate the technology inside the new Microsoft ad Center called Microsoft’s Bing Ad Center. It displays Google ads on websites that you select, and you can choose from a variety of placements, such as sponsored listings, right hand side, mobile ads, TV/FM spots, contextual ads and more. You also have the option of creating custom ads, and you can test out the software yourself before you have it integrated with your existing yahoo! search engines, Google AdSense campaigns, and other PPC services.
Microsoft is working hard to become one of the top companies in the internet marketing space, and they are already making some great changes in the way people use their computers. By allowing the display of Google ads, they are able to provide people with the information they need when it is most convenient for them. So far, they are the biggest player in the microsoft advertising bing ads space, but they are far from the only ones jumping on board.
Another great thing about Microsoft’s Bing Ads is that they work with AdWords pay-per-click advertisers, which gives them access to all of the same tools that Google’s AdWords provides. For example, they have integrated the hit tracking feature with microsoft adwords pay per click, which allows them to track who is clicking their ads the most, which keywords they are most likely to be seen and what type of conversions they are having. They have integrated also the text-based post-click landing page feature with Microsoft adwords, which allows the publisher to directly link the user after they have clicked the ad. This is done through the use of the ad-blocker utility that has been built into the ad-blocker utility that comes with Microsoft adwords.
Yahoo has also jumped on the bandwagon by joining Google and Microsoft in providing ads for Google’s AdWords. Yahoo’s homepage features ads for many different ad providers, and they have integrated the text-based post-click landing page feature with Yahoo search engines. The text-based ads will appear on the top of the page when people search for a specific keyword. They will then show up again when someone searches for the same keyword within Yahoo’s Search Engine results pages. It is a very nice addition to Yahoo’s already outstanding text service and search engine optimization (SEO) services.
Overall, both Google and Microsoft are doing a good job of attracting advertisers to pay-per-click programs with their ad providers. However, these companies are coming at it from different angles. Google is doing it through its search market while Microsoft is doing it through its Bing Ads service. These two platforms provide an excellent opportunity for advertisers to reach their audience with more targeted ads. While Microsoft and Yahoo do have a leg up in the search market, they are not as competitive as Google when it comes to pay-per-click revenues from advertisers.